The New Marketing (книга)
The New Marketing | |
Автор: | ' |
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Оригинал издан: | ???? |
«The New Marketing» — книга ???? года.
Содержание |
Содержание
От издателя
«The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated «information…»