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The New Positioning: The Latest on the World's №1 Business Strategy (книга)

The New Positioning: The Latest on the World's №1 Business Strategy
Автор: Jack Trout
Оригинал издан: 1997

«The New Positioning: The Latest on the World's №1 Business Strategy»книга 1997 года.

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От издателя

«In the same right-to-the-point, no-nonsense style that was a hallmark of «Positioning», this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.…»

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