The Oxford Textbook of Marketing (книга)
The Oxford Textbook of Marketing | |
Автор: | Keith Blois |
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Оригинал издан: | 2001 |
«The Oxford Textbook of Marketing» — книга 2001 года.
Содержание |
Содержание
От издателя
«This textbook brings together the expertise of 26 leading academics to provide an authoritative and comprehensive overview of the theory and practice of marketing. Its detailed, up-to-date account of the discipline is enhanced by substantial…»