The Price Advantage (книга)
The Price Advantage | |
Автор: | Michael V. Marn Eric V. Roegner Craig C. Zawada |
---|---|
Оригинал издан: | 2004 |
«The Price Advantage» — книга 2004 года.
Содержание |
Содержание
От издателя
« The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant…»