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The Price Advantage (книга)

The Price Advantage
Автор: Michael V. Marn
Eric V. Roegner
Craig C. Zawada
Оригинал издан: 2004

«The Price Advantage»книга 2004 года.

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« The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant…»

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