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The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led (книга)

The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led
Автор: John Abram
Оригинал издан: 2003

«The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led»книга 2003 года.

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«Book DescriptionIn this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not «the customer is king," the…»

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