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They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control (книга)

They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control
Автор: Paul Matthaeus
Оригинал издан: ????

«They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control»книга ???? года.

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«Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and frequency projections…»

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