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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications (книга)

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Автор: Margaret A. Morrison
Margaret Ann Morrison
Оригинал издан: ????

«Using Qualitative Research in Advertising: Strategies, Techniques, and Applications»книга ???? года.

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« Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate…»

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