Valuation of Intangible Assets in Global Operations: (книга)
Valuation of Intangible Assets in Global Operations: | |
Автор: | Farok J. Contractor |
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Оригинал издан: | ???? |
«Valuation of Intangible Assets in Global Operations:» — книга ???? года.
Содержание |
Содержание
От издателя
«The valuation of intangible assets has become a central issue in the practice of management. When companies undertake alliances or licensing agreements, effect mergers, sell or purchase brands, or evaluate R&D projects, a key issue is how each party…»