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Value-Added Public Relations: The Secret Weapon of Integrated Marketing (книга)

Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Автор: Thomas L. Harris
Оригинал издан: 1999

«Value-Added Public Relations: The Secret Weapon of Integrated Marketing»книга 1999 года.

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« From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds…»

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