Value-Added Public Relations: The Secret Weapon of Integrated Marketing (книга)
Value-Added Public Relations: The Secret Weapon of Integrated Marketing | |
Автор: | Thomas L. Harris |
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Оригинал издан: | 1999 |
«Value-Added Public Relations: The Secret Weapon of Integrated Marketing» — книга 1999 года.
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От издателя
« From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds…»