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Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value (книга)

Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value
Автор: J. Nicholas DeBonis
Eric W. Balinski
Philip Allen
Оригинал издан: ????

«Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value»книга ???? года.

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« To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a…»

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