Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value (книга)
Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value | |
Автор: | J. Nicholas DeBonis Eric W. Balinski Philip Allen |
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Оригинал издан: | ???? |
«Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value» — книга ???? года.
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« To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a…»