Web Metrics: Proven Methods for Measuring Web Site Success (книга)
Web Metrics: Proven Methods for Measuring Web Site Success | |
Автор: | Jim Sterne |
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Оригинал издан: | 2002 |
«Web Metrics: Proven Methods for Measuring Web Site Success» — книга 2002 года.
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От издателя
«There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. …»