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Web Metrics: Proven Methods for Measuring Web Site Success (книга)

Web Metrics: Proven Methods for Measuring Web Site Success
Автор: Jim Sterne
Оригинал издан: 2002

«Web Metrics: Proven Methods for Measuring Web Site Success»книга 2002 года.

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«There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. …»

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