When Marketing Becomes a Minefield (книга)
When Marketing Becomes a Minefield | |
Автор: | Harvard Business Review |
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Оригинал издан: | 2004 |
«When Marketing Becomes a Minefield» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book DescriptionPR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. These thought-provoking guides present common managerial dilemmas…»