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Why Innovation Fails: Hard-Won Lessons for Business (книга)

Why Innovation Fails: Hard-Won Lessons for Business
Автор: Carl Franklin
Оригинал издан: ????

«Why Innovation Fails: Hard-Won Lessons for Business»книга ???? года.

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«Just because it's great idea doesn't mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster,…»

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