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Why People Buy (книга)

Why People Buy
Автор: John O'Shaughnessy
Оригинал издан: ????

«Why People Buy»книга ???? года.

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«Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to…»

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