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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (книга)

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Автор: Pamela Danziger
Оригинал издан: ????

«Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior»книга ???? года.

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« Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? …»

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