Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (книга)
| Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior | |
| Автор: | Pamela Danziger |
|---|---|
| Оригинал издан: | ???? |
«Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior» — книга ???? года.
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« Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? …»
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