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Will and Vision: How Latecomers Grow to Dominate Markets (книга)

Will and Vision: How Latecomers Grow to Dominate Markets
Автор: Gerald J. Tellis
Peter N. Golder
Оригинал издан: 2001

«Will and Vision: How Latecomers Grow to Dominate Markets»книга 2001 года.

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« Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. Everybody knows that it's the market pioneers who have the…»

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